A little creative for the British Heart Foundation
Our work 03/08/2011
Not so much a big launch as the development of an ongoing digital strategy: over the last few months, we have been working with the British Heart Foundation on creative for their online shop and email marketing.
Crisis Investors
Home 05/11/2010
We've just launched a brand new site for the Crisis Investors campaign for social investment.
Recent research by Oxford Economics shows that for every £1 donated to Crisis, through their work the charity in fact saves society £3.36 in longer term costs and taxation. This is genuinely incredible figure. If you could put money into any private investment and get 330% back, everyone would be at it. As a social investment, you may not see the result as a personal profit, but society as a whole benefits to the same tune. It is hard to over-estimate how valuable this research is a time of cuts: it demonstrates to government and individual donors that supporting Crisis is not just ethically sound, it is also financially astute.
Homeless World Cup Rio 2010: the developer's report
News 05/10/2010
The Homeless World Cup media team. Photo by Rodrigo Esper, Photographers for Hope.
Loft's Andreas Jansson (far right) headed over to the Homeless World Cup tournament in Rio this year, to help ensure the massive annual live reporting operation ran smoothly. Andreas writes...
Climate & Development Knowledge Network
Our work 17/09/2010
We're fairly new to public sector projects at Loft, but it's
something we're keen to get more involved in. This might sound nuts
given the cuts being pushed through right now, but there's a niche for
us here: we really do know a thing or two at Loft about delivering
ambitious, successful projects on remarkably tight budgets. It's all in
the ideas, the strategy and the planning.
So we are very excited indeed to be working with the Climate & Development Knowledge Network, a partnership project involving the Overseas Development Institute, PwC, LEAD International and several other organisations, and funded by the Department for International Development.
A huge step up for the Homeless World Cup 2010
Our work 15/09/2010
After six months of tough business strategy, planning, design and development, we have launched a brand new site for the Homeless World Cup, just in time for 2010's international tournament in Rio. The objectives of this new launch have been wide ranging and ambitious. And so they should be: 64 nations and more than 30,000 homeless players are involved in the event every year, which in itself is immense.
Create the Buzz
Our work 22/08/2010
Most of our work at Loft is on larger-scale projects, so we always relish the opportunity to work with an exciting start-up, and jumped at the chance when Sophia Warner and Sally Baylis told us about their brand new company, Create the Buzz.
New site launched for Crisis
Our work 30/09/2009
We're as proud as punch to launch something very worthwhile: a website for the national homeless charity Crisis. The charity came to us to help them launch a site that would encourage people to campaign, donate, fundraise and volunteer. After our work with the Homeless World Cup over the last few years, it was a natural progression for us.
Loft in Design Week
News 07/05/2009
The lovely people over at Design Week have given Loft a shout in this week's edition, out this morning, with a news story about our upcoming website for Crisis, the homeless charity. The story's on their website too - read it here.
Homeless World Cup live from Melbourne!
News 03/12/2008
Last Thursday we waved (a temporary) goodbye to Loft Project Manager and technical wizard Woody, as he set off for Melbourne to manage a live online reporting operation throughout the tournament.
We've been busy over the last few weeks getting everything ready - with the home page featuring live match reports, photos, movies and user content, as well as round-by-round fixtures and results.
New website coming for Crisis
News 17/11/2008
Exciting news at loft this month - we've just won a pitch to design a new website for Crisis, the homeless charity.
Crisis is all about individuals and actions that have a lasting impact on their lives. So we'll be looking at new ways to use the web to get politicians, the media, campaigners, fundraisers and volunteers involved in this vital work, and connect them directly with the individual stories that relate to their actions.
