Loft launches AAtravelshop.com
Our work 07/10/2008
We’ve just launched a brand new online store for the UK’s Automobile Association, and it has to be said, we’re very proud of it!
It’s jam-packed with travel books, maps, atlases, car accessories and other driving-related products – about 1000 in all. We’ve given the site lots of user-friendly design and tech features to help customers find what they’re after, including a very smart Map Finder and plenty of interactive maps.
SeatPlans.com takes first flight
Our work 01/10/2008
In two smooth hours yesterday we launched SeatPlans.com – a brand new site for frequent flyers to read and share views on the best aeroplane seats for your money. The team at Business Traveller have prepared stacks of content, photos and seating diagrams, while here at Loft we’ve been busy with all the social technology, interface design and clever rankings algorithms.
Been flying lately? Share your opinions at www.seatplans.com.
LiveChart – dynamic charts for web apps
News 17/12/2007
Web app interfaces are great, but few in the industry have got to grips with charts and graphs. All those rows and columns are so much more meaningful when you can bring out the salient points in just a couple of charts. And the web, with its dynamic, easy-flow-of-info nature, should be a natural home for this.
There are a few good web charting kits out there, but none of them have really hit the nail on the head for us in terms of automation, intelligence and pure visual splendour. So guess what? We wrote our own, and we’ve named it LiveChart.
MyFavouriteMagazines.co.uk launches
Our work 19/10/2007
MyFavouriteMagazines.co.uk is the online subscriptions site for Future – one of the world’s leading publishing companies, and owner of such legendary titles as Total Film, T3, Metal Hammer, Edge, PC Gamer and many more.
Over the last three months we have been analysing, redesigning and rebuilding the entire site with Future’s marketing team, to convey the excitement and energy of magazines, to commercialise the sales story and to streamline the buying process.
