A little creative for the British Heart Foundation
Our work 03/08/2011
Not so much a big launch as the development of an ongoing digital strategy: over the last few months, we have been working with the British Heart Foundation on creative for their online shop and email marketing.
New Matchbox sales reports
Our work 20/01/2009
We have just completed a brand new sales reports application for Matchbox, our platform for ecommerce, online publishing and digital marketing.
It’s packed with lovely charts and graphs that enable you to view sales volumes, conversion rates and demographics. And you can break these down for individual products and promotions, to accurately monitor the commercial success of your marketing activities.
Loft launches AAtravelshop.com
Our work 07/10/2008
We’ve just launched a brand new online store for the UK’s Automobile Association, and it has to be said, we’re very proud of it!
It’s jam-packed with travel books, maps, atlases, car accessories and other driving-related products – about 1000 in all. We’ve given the site lots of user-friendly design and tech features to help customers find what they’re after, including a very smart Map Finder and plenty of interactive maps.
New trade site for Lena White and OPI
Our work 28/09/2008
OPI nail varnish is the serious, high end stuff. It’s used by celebs, pros and savvy consumers worldwide, and is hugely respected. Lena White is their UK distributor of 25 colourful years, and we’ve just completed a brand new trade website for them to show off their equally colourful range of lacquer, manicure, pedicure and related beauty products to the industry.
No link for this one – it’s trade only – but if you’re in the UK you can browse and buy direct at www.lenawhite.co.uk, while international customers should stop by www.opi.com.
Matchbox now available in multi-site edition
News 19/08/2008
After several months of brow-sweating, brain-crunching work, our content and ecommerce platform, Matchbox, is now available in a fully integrated, multi-site edition. This has enabled us to add a raft of exciting new business functionality, using the power of centralised data:
- Share content and data across sites however you like
- Offer users a single login across all your websites
- View and manage performance reports, user data and sales centrally
- Quickly create whitelabel sites for business partnerships and niche markets
- Manage and monitor client advertising campaigns across all your sites
We’ll be rolling these features out over a number of sites for our publishing and ecommerce clients over the coming months. If you need to improve website management technology for your company, please give us a call for a friendly chat.
Myriad integration for Matchbox
Our work 15/01/2008
Myriad is one of the top systems for publishers to manage their subscribers, advertising and related data. It’s used by national newspapers, as well as many small and medium-sized publishers.
Matchbox is a high-end platform for managing your internet business, including ecommerce, content management and reporting tools, and is used by most of loft’s clients.
We’ve just completed a full ecommerce and user profile integration between Matchbox and Myriad.
MyFavouriteMagazines.co.uk launches
Our work 19/10/2007
MyFavouriteMagazines.co.uk is the online subscriptions site for Future – one of the world’s leading publishing companies, and owner of such legendary titles as Total Film, T3, Metal Hammer, Edge, PC Gamer and many more.
Over the last three months we have been analysing, redesigning and rebuilding the entire site with Future’s marketing team, to convey the excitement and energy of magazines, to commercialise the sales story and to streamline the buying process.
