T3 Awards 2011
Our work 18/07/2011
Just a quick note to say - we recently launched the new site for the T3 Gadget Awards 2011. All 19 categories in these important industry awards are voted for entirely by the community, based on a shortlist selected by the judges. So if you love your technology, head over and start placing your votes - www.t3.com/awards.
The Total Film Awards 2010
Our work 01/10/2010
There's been a splash of Hollywood glamour at Loft these last couple of months: we've been working on a brand new site for our friends over at the Total Film Awards. It smart, it's sleek and it's fast. But most excitingly, it's you, the fans, who get to do all the voting and decide who wins in each category. If you don't agree with the judges' shortlist of nominees, you can even submit your own favourite films and stars as 'wildcard' nominations.
So forget the Oscars, head over www.totalfilm.com/awards and tell the world what you think.
T3 Awards 2010
Our work 28/05/2010
We have just launched a brand new site for the annual T3 Gadget Awards 2010! Whether its smartphones or cameras, apps or music you love, head over and cast your votes today - www.t3.com/awards.
Loft launches AAtravelshop.com
Our work 07/10/2008
We’ve just launched a brand new online store for the UK’s Automobile Association, and it has to be said, we’re very proud of it!
It’s jam-packed with travel books, maps, atlases, car accessories and other driving-related products – about 1000 in all. We’ve given the site lots of user-friendly design and tech features to help customers find what they’re after, including a very smart Map Finder and plenty of interactive maps.
Asia Edition for Business Traveller
Our work 22/09/2008
This week we launched the new Business Traveller Asia website. Similar in scope to BusinessTraveller.com but targeted at the Asia-Pacific market, it offers stacks of news, reviews, city guides and community features for the jet set!
The roll-out relies heavily on the new multi-site technology in Matchbox, where content, advertising, user data and metrics can be managed centrally across your whole portfolio of websites.
Take a look at www.businesstraveller.asia
Matchbox now available in multi-site edition
News 19/08/2008
After several months of brow-sweating, brain-crunching work, our content and ecommerce platform, Matchbox, is now available in a fully integrated, multi-site edition. This has enabled us to add a raft of exciting new business functionality, using the power of centralised data:
- Share content and data across sites however you like
- Offer users a single login across all your websites
- View and manage performance reports, user data and sales centrally
- Quickly create whitelabel sites for business partnerships and niche markets
- Manage and monitor client advertising campaigns across all your sites
We’ll be rolling these features out over a number of sites for our publishing and ecommerce clients over the coming months. If you need to improve website management technology for your company, please give us a call for a friendly chat.
Single login for Panacea users
Our work 10/02/2008
Don’t you just love the way your Google login works across all their websites and applications? It saves so much time and effort.
We’ve been working on just the same thing for Panacea Publishing – a single, central, personal profile for each user, which they can use to sign in to any of Panacea's websites, and they can easily update across the board.
It has been tricky to implement, but there are compelling business benefits:
Myriad integration for Matchbox
Our work 15/01/2008
Myriad is one of the top systems for publishers to manage their subscribers, advertising and related data. It’s used by national newspapers, as well as many small and medium-sized publishers.
Matchbox is a high-end platform for managing your internet business, including ecommerce, content management and reporting tools, and is used by most of loft’s clients.
We’ve just completed a full ecommerce and user profile integration between Matchbox and Myriad.
MyFavouriteMagazines.co.uk launches
Our work 19/10/2007
MyFavouriteMagazines.co.uk is the online subscriptions site for Future – one of the world’s leading publishing companies, and owner of such legendary titles as Total Film, T3, Metal Hammer, Edge, PC Gamer and many more.
Over the last three months we have been analysing, redesigning and rebuilding the entire site with Future’s marketing team, to convey the excitement and energy of magazines, to commercialise the sales story and to streamline the buying process.
IMTJ website launches
Our work 01/08/2007
We have just launched a brand new online edition for the International Medical Travel Journal – an publication aimed at those in the business of travel for medical care. The site is geared around a traditional news-and-features format, with some content free for all, and other items available either on a pay-per-view or subscription basis.
