We have just launched a new site for Canada Life to promote their ican brand, which offers technical expertise in complex areas of financial planning for financial advisers.
The service is so valuable it barely needs to be sold, so the objectives of the site are to engage advisers with the idea, introduce them to some of Canada Life’s leading experts, and provide a range of supporting material. This includes a quarterly magazine published online with Ceros, ‘tech-cast’ presentations and videos streamed with Brainshark, and a wealth of PDFs and other downloads.
We created the site in partnership with our friends at King & Tuke, who developed the ican brand and have also prepared a range of online and offline advertising to drive traffic to the site. Over the coming months we will be adding features to further boost traffic through search.