Each year, the firm runs a huge campaign to attract the cream of British talent for some 300 graduate, student and school leaver roles. Digital forms the backbone of this campaign, which has won the RAD Awards 2012 Best Graduate Campaign.
Attracting the best people is vital to companies’ continued success, yet most sites in this category are desperately out-of-touch – especially for a target market of digital natives who spend many hours using social media each day. So we decided to take a refreshingly different, modern and commercially well-considered approach, working alongside the lead and creative agency for the campaign, McQueen.
Our site pulls together peer-to-peer content designed to give a real insight into the work life and opportunities at Grant Thornton with big, beautiful photography and lots of social media: an active Facebook page, Twitter accounts and a blog maintained by trainees, case studies of recent graduates employed at the firm, and of course a more traditional wealth of information about the programme itself.
The site also meets Grant Thornton’s exacting accessibility and due diligence standards, and is SEO friendly. The in-house team manage and update it using our Matchbox platform.