Panacea is the publisher of BusinessTraveller.com in Europe, the US, Asia and the Middle East, as well as a number of other travel-related websites and magazines. Loft has been working with the company over the last five years to launch an expanding portfolio of international, online editions of their publications - seven websites in total, including the Business Traveller network - and a fully-integrated subscriptions and user-sign-in system.
Our latest launch for the company is a new company-wide umbrella site that allows readers, advertisers and others to discover the full scope of what Panacea offers. It presents their titles by brand and media, and uses a simple tabbed display enabling visitors to view all the different ways they can engage with a particular brand.
The site also offers a improved online subscriptions experience and subscriber sign-in area where customers can manage their account. It runs off the same, single centralised platform as the rest of the company's sites, using Loft's multi-site publishing technology.
Take a look at www.panaceapublishing.com.