Hots on the heels of our awarding-winning website for Grant Thornton's massive annual graduate recruitment drive, we have launched a user-gen video/social media campaign to help the company engage with the smartest potential candidates online.

Visitors are invited to post a short video to Grant Thornton's Facebook wall answering a pertinent, challenging business questions of the week. They then need to encourage their friends to Like their entry, with the most-Liked videos winning high-value prizes such as a weekend trip to the Wireless Festival in London.

Facebook automatically posts entrants' videos to their friends' news feeds, and when a friend Likes their entry, it is then posted on in turn to their friend's friends' news feeds. This creates a viral voting and awareness mechanism, enabling the campaign to reach an ever-expanding audience.

On the technical side, the campaign pivots around two simple systems integrations: one with iPadio, which massively simplifies the process of recording and posting video for entrants, and the other of course with Facebook.