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Our work
Loft launches AAtravelshop.com
Our work 07/10/2008
We’ve just launched a brand new online store for the UK’s Automobile Association, and it has to be said, we’re very proud of it!
It’s jam-packed with travel books, maps, atlases, car accessories and other driving-related products – about 1000 in all. We’ve given the site lots of user-friendly design and tech features to help customers find what they’re after, including a very smart Map Finder and plenty of interactive maps.
SeatPlans.com takes first flight
Our work 01/10/2008
In two smooth hours yesterday we launched SeatPlans.com – a brand new site for frequent flyers to read and share views on the best aeroplane seats for your money. The team at Business Traveller have prepared stacks of content, photos and seating diagrams, while here at Loft we’ve been busy with all the social technology, interface design and clever rankings algorithms.
Been flying lately? Share your opinions at www.seatplans.com.
New trade site for Lena White and OPI
Our work 28/09/2008
OPI nail varnish is the serious, high end stuff. It’s used by celebs, pros and savvy consumers worldwide, and is hugely respected. Lena White is their UK distributor of 25 colourful years, and we’ve just completed a brand new trade website for them to show off their equally colourful range of lacquer, manicure, pedicure and related beauty products to the industry.
No link for this one – it’s trade only – but if you’re in the UK you can browse and buy direct at www.lenawhite.co.uk, while international customers should stop by www.opi.com.
Asia Edition for Business Traveller
Our work 22/09/2008
This week we launched the new Business Traveller Asia website. Similar in scope to BusinessTraveller.com but targeted at the Asia-Pacific market, it offers stacks of news, reviews, city guides and community features for the jet set!
The roll-out relies heavily on the new multi-site technology in Matchbox, where content, advertising, user data and metrics can be managed centrally across your whole portfolio of websites.
Take a look at www.businesstraveller.asia
Paperwork (nearly) dead!
Our work 19/05/2008
We’ve been finely honing our anti-paperwork skills at loft of late, on a variety of projects. Not least of these is Cyclescheme, who’s monster extranet we are responsible for developing and maintaining.
Over the last couple of months we’ve been crafting the automatic generation of contracts, invoices, credit notes and remittances in PDF format from the system. It sends the lucky recipients an email with a secure link to their files, which they can download or forward to the accounts department at their company.
Greenery for MyFavouriteMagazines.co.uk
Our work 14/04/2008
A couple of months ago we redesigned and relaunched MyFavouriteMagazines.co.uk, a large scale ecommerce site for Future Publishing.
This month we've been charged with telling the world about the recycled paper, bio-degradable packaging and Eco-disk trials they are working with. The creative team at PlusTwo prepared these gorgeous illustrations, with which we created a single web page that really sets Future apart.
Single login for Panacea users
Our work 10/02/2008
Don’t you just love the way your Google login works across all their websites and applications? It saves so much time and effort.
We’ve been working on just the same thing for Panacea Publishing – a single, central, personal profile for each user, which they can use to sign in to any of Panacea's websites, and they can easily update across the board.
It has been tricky to implement, but there are compelling business benefits:
Travel deals now on BusinessTraveller.com
Our work 08/02/2008
Bargain hunters bookmark the new Deals section at BusinessTraveller.com. We’ve put together a fancy new app for PRs and promoters to post their latest travel offers on the site, and get them out there for the masses.
Search and save at www.businesstraveller.com/deals
Myriad integration for Matchbox
Our work 15/01/2008
Myriad is one of the top systems for publishers to manage their subscribers, advertising and related data. It’s used by national newspapers, as well as many small and medium-sized publishers.
Matchbox is a high-end platform for managing your internet business, including ecommerce, content management and reporting tools, and is used by most of loft’s clients.
We’ve just completed a full ecommerce and user profile integration between Matchbox and Myriad.
MyFavouriteMagazines.co.uk launches
Our work 19/10/2007
MyFavouriteMagazines.co.uk is the online subscriptions site for Future – one of the world’s leading publishing companies, and owner of such legendary titles as Total Film, T3, Metal Hammer, Edge, PC Gamer and many more.
Over the last three months we have been analysing, redesigning and rebuilding the entire site with Future’s marketing team, to convey the excitement and energy of magazines, to commercialise the sales story and to streamline the buying process.
