The latest updates and ideas from the world of LoftRead more
New Relic as an aid to massive scalability
We have a number of large scale projects on at Loft at present, and with this in mind massive scalability is one of our primary areas of new research and development. We are looking at…
Loft at WeAreDevelopers, Vienna
The annual conference circuit is a vital source of information and inspiration for Team Loft on the latest thinking and insight in our areas of expertise. This month we were at WeAreDevelopers in Vienna, Austria – the…
Researching Darwinian Artificial Intelligence
Loft engineer Jan Svoboda is studying Grammatical Evolution – a technique that mimics biological evolution as described by Darwin, to create new software. It’s able to generate computer code based on user-defined cost functions, such as unit…
Introducing behaviour driven development
We’ve been using Behaviour Driven Development (or BDD) internally at Loft for a while, and the other day we had a super interesting conversation with a client about it too. Essentially BDD is a set…
OFF3R, the alternative finance platform
After six months of hard work, we’re thrilled to announce the launch of the brand new alternative finance platform, OFF3R. It’s been a few months since our last update – we’ve had our heads down here at Loft…
Loft open house @ London Tech Week
We are excited to be holding this event as part of London Tech Week 2016 – to share with you a glimpse into the future of both software and product design. Loft team members will…
Cyclescheme: 500,000 new bikes on the road
We create the technology that has helped Cyclescheme become a FastTrack 100 winner, a Smarta 100 winner, and cycling industry leader. The challenge Cyclescheme had a concept to enable independent bike stores to facilitate a…
Loft wins Women in Sport pitch
Team Loft have won a pitch to work with Women in Sport to develop their digital capabilities. The charity works with bodies such as Sport England as well as private business and consumers, to make…
Homeless World Cup: 22 million content impressions
Combining sport and technology to engage 250,000 for social good. The challenge The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It…
Cycle to Work day 2014
September 4th 2014 is the big day, and following the event’s success in 2013 Loft is on board once again to help make this year an even bigger success. This is an all-round feel good…
Mobile commerce for Ready Steady Store
Ready Steady Store is working in partnership with Loft to make a digital mark on the self storage industry. Recently, we’ve been focusing on improving Ready Steady Store’s mobile site experience to take advantage of…
PHPUnit Essentials by Zdenek Machek
A massive ‘Hurray!’ to Loft engineer Zdenek on the publication of his book. PHPUnit is a key industry tool for ensuring quality and reliability of code through automated testing. Here at Loft, we integrate it…
RAR Finalists for Digital Strategy
We’ve been shortlisted in the UK Top 10. Thank you all! At Loft, we’re all about creating awesome web technology that helps our clients continually drive their businesses forwards and lead in the digital era.…
Voted #5 in the UK! Thanks folks…
Thank you to everyone who voted for us in The Drum’s Independent Agency Census 2014. It was just awesome to learn over a breakfast conference in Chancery Lane this morning that Loft has been voted…
We’re in the top 10 for digital in London
Just a quick note to say that as of today, we’re ranked in the top digital agencies in London at the Recommended Agencies Register, with an average rating of 92.7%. This is based on anonymous…
250,000 miles pledged for Cycle to Work Day
Tens of thousands joined, including a few famous names. Trending on Twitter. Yesterday was Cycle to Work Day, organised by our long-standing client Cyclescheme. We put up a site with a little app to promote…
Spilling the Beans, revisited
Blog revamp to help world’s sixth-largest professional services firm engage the best graduate talent in the UK. We’ve just launched a quick, clean restructure and makeover of Grant Thornton’s Spilling the Beans blog in the…
Loft rated 91% by clients
Our clients have rated us anonymously, we’re in the top 20 for digital in London. Just a quick note to announce that Loft is now featured on the Recommended Agencies Register, in the top 20…
On the map: 2000 UK bike shops
Making it easier to find the right bike shop with interactive, searchable, clustered maps. We have just release a major update to the Cyclescheme website, making it much easier for customers to search almost 2000…
Big new app launched for Ready Steady Store. More efficient, more measurable (and more beautiful) than the rest. We’ve just launched a brand new site and app (mobile first, of course) for Ready Steady Store,…
Loft Digital has worked on our Cyclescheme products since 2007. They are delightful to work with and the quality of service provided by Loft has been a key factor in Cyclescheme’s success. Their agile, iterative approach and the close cooperation between their team and ours has allowed excellent strategic support and fast delivery of new features to minimise risk and maximise ROI. I would absolutely recommend their services.
Senior Director, Engineering, Blackhawk Network
We worked with Loft not only because they understand our systems and our business, but because of their track record of innovation … Everything was achieved on time and on budget, with very easy collaboration between Loft and our internal teams. You couldn’t ask for more.
Scrum Master, Cyclescheme
Loft has been an amazing technology partner for us. They quickly understood our business vision, and have worked closely with us to build technology that meets the requirements of patients and healthcare providers in the femtech space. A fantastic collaboration – couldn’t have done it without them.
CEO and Co-founder, Aura Fertility
Once we handed over to Loft, we were impressed at the speed with which they managed to turn the work around. Each element was carefully considered to ensure a satisfying, fluid user experience. The site is something of which we can all be proud.
Website Manager, T3
We’ve created a strand of T3 content that goes beyond just ticking some boxes and delivered a site that lives up to the media’s perception of the T3 Awards as the Oscars of the tech world.
Online Editor, T3
Following the launch of our new brand last year it was vital that we redeveloped our site to ensure that it meets all our brand values – uncorporate, positive and direct. Loft has done just that and at the same time helped us to bring our work alive so we can get more people involved in our mission to end homelessness.
Head of Communications, Crisis
Loft has completed two projects for CDKN and the standard has been superb. From the design phase to completion, the Loft team have provided us with excellent products under tight deadlines without compromising on quality or value for money. In addition, the team have been a pleasure to work with.
Project Manager, CDKN
Future has been working with Loft on some of our biggest campaigns and they have never failed to deliver on what was required. They are always looking to push the creative boundaries resulting in some very effective campaigns. It is a real pleasure working with them.
Digital Commercial Director, Future Plc
Loft understood and anticipated our requirements perfectly and delivered on time & on budget. Delivered without a hitch – and the guys worked perfectly with multiple stakeholders across Future.
Head of Digital, Future Plc
Working with Loft is transforming our ability to engage with patients around data, and empower them to think of their data as an asset that they can take control of, to improve their clinical care and the opportunities for research into their disorder.
Professor Andrew Webster
Chair of Molecular Ophthalmology, UCL, and Consultant Ophthalmologist, Moorfields Eye Hospital
Loft’s ability to consistently deliver excellent and innovative solutions at speed, together with their understanding of how to use digital to support the transformation of our business, makes them a fundamental strategic partner in Cyclescheme’s outstanding growth.
Product Manager, Cyclescheme