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The rise of Femtech

Encompassing fertility, period tracking, nursing care, reproductive health, wellness and much more besides, Femtech is an increasingly important area of digital health. Here at Loft, we recently launched the Aura app for women receiving fertility…

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Homeless World Cup: 22 million content impressions

Combining sport and technology to engage 250,000 for social good. The challenge The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It…

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Cycle to Work day 2014

September 4th 2014 is the big day, and following the event's success in 2013 Loft is on board once again to help make this year an even bigger success. This is an all-round feel good…

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250,000 miles pledged for Cycle to Work Day

Tens of thousands joined, including a few famous names. Trending on Twitter. Yesterday was Cycle to Work Day, organised by our long-standing client Cyclescheme. We put up a site with a little app to promote…

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Case study: Homeless World Cup

Global strategy, design, technology, digital operations: over the last six years, Loft has worked with the Homeless World Cup to deliver one of the world's great live web events every year The Homeless World Cup…

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Loft at iPass 2013 Amsterdam

Quick update to say what a pleasure it was to speak at the Homeless World Cup iPass 2013 Conference in Amsterdam. The general objective of the conference was bring together leaders from national social football…

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Case study: Future Plc

Websites for major global brand launches with integrated Facebook, Twitter and viral features for EA, Samsung, LG, TotalFilm,T3 and TechRadar - whilst working with this leading global publisher. The client Future Plc is one of…

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Homeless World Cup relaunch for Mexico 2012

New site with content, social and live broadcast strategies for this leading global social enterprise. We have just launched a brand new site for the Homeless World Cup Mexico 2012 tournament. Following last year's hugely…

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Crisis Square Mile Run launch

Social campaign platform to support effective fundraising – integrated with Virgin Money. We have just lauched a new social site for Crisis' annual Square Mile Run, which will be on 7-8 June this year. The…

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Homeless World Cup Rio 2010: the developer’s report

Loft's Andreas Jansson (far right) headed over to the Homeless World Cup tournament in Rio this year, to help ensure the massive annual live reporting operation ran smoothly. Andreas writes... I just got back from…

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Homeless World Cup 2010 redesign

A brand new website with live media and social operations for a global social enterprise. After six months of tough business strategy, planning, design and development, we have launched a brand new site for the…

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Crisis Positive View raises £300,000

We recently launched an elegant new site for Crisis A Positive View exhibition at Somerset House, featuring photography by the Crisis Skylight photography group, Prince William and world-renowned photographer Rankin. It includes a triptych of portraits…

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T3 Awards website launch

We've just launched a brand-new website for the T3 Awards. These key industry awards, now in their third year, are hotly contested amongst the technically savvy gadgerati and showcase the best in technology. The site…

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Digital Artist Awards 2009

We've just launched an exciting and colourful new website for the Digital Artist Awards 2009, sponsored by Intel and organised by the publisher of Computer Arts, .net, 3DWorld and ImagineFX magazines. It's a great honour…

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Homeless World Cup live from Melbourne

Last Thursday we waved (a temporary) goodbye to Loft Project Manager and technical wizard Woody, as he sets off for Melbourne to manage a live online reporting operation throughout the tournament. We've been busy over…

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Loft hits Copenhagen for Homeless World Cup

Pack your bags, bring your flags, get ready with your cheering gear! The Homeless World Cup 2007 starts in Copenhagen today. Loft-ite Woody Sabran will be on-site for the whole event, coordinating a massive live online…

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