Case study > BCD Travel Group

Digital transformation for one of the world’s largest business travel agencies

Replacing and digitising legacy systems, data migration, and creating a robust, future-ready digital platform.

The challenge

Conceive, build and roll out a new global digital platform to scale core daily business activity and processes, while replacing a legacy system that was limiting growth, without disruption to ongoing services.

Project overview

BCD is a multi-billion dollar global meetings and events agency. In 2014 Loft started working with BCD Meetings & Events, to explore challenges in their current working process and technology, and deliver a series of workshops and prototypes enabling the business to understand the future potential of digital and how workflow could be accelerated.

This early engagement led in 2017 to a tender, which Loft won, to reconceive, develop and replace the core system the company uses to collect, transact, and report on £100s of millions of annual conference and meeting venues bookings business.

This work was delivered in phases over a two year period, following an iterative methodology that was carefully optimised to control the risks in the transition, whilst realising the opportunity to deliver vital digital change into the business.

In their words

“The success of this initial rollout to company offices in London, New York, Singapore and Hong Kong has enabled the business not just to accelerate and provide a better service experience to its customers, but also to leverage the data model"

— Nick Nettleton, CEO, Loft Digital

Loft's approach

Some key elements of Loft’s approach included:

  • Highly collaborative working process to ensure the needs of many different stakeholders are met
  • Design and implementation of a deep, structured business data model, enabling powerful MI and AI services to be developed on top
  • Design of an end-to-end standard operating workflow, enabling us to digitise every aspect of the whole multi-year lifecycle of any piece of business, and thus identify opportunities to automate, accelerate, and leverage data
  • Development of a scalable, modular, service-oriented digital platform that other parts of the business can use, integrate and build on top of
  • Iterative implementation and rollout by a collaborative agile team including client stakeholders to maximise value of investment on a continuous basis
  • Development of algorithms and pipelines for management reports to be carried out against consolidated legacy and current datasets

The success of this initial rollout to company offices in London, New York, Singapore and Hong Kong has enabled the business not just to accelerate and provide a better service experience to its customers, but also to leverage the data model to optimise revenues and margins at a significant level, to the commercial benefit of the wider business.

Loft continues to work in partnership with BCD today to help set the foundations for rapid global expansion off the back of new digital technology, whenever and wherever local pandemic controls allow.

Key outcomes

  • Migration of £100s of millions in annual business to a new digital platform.
  • Enabling BCD Meetings & Events to adapt their strategy in the recent pandemic times to support remote working and further expansion overseas to capitalise on domestic market opportunities when the market pick up comes.
  • Supporting the continued differentiation of the BCD Meetings & Events Value proposition in the market of selectively utilising technology and delivering a best in class service offering.
  • Delivering tools to enable the closer management and monitoring business processes enabling increased quality and value to some of the largest organisations around the world.

Learn more

Learn more about BCD at www.bcdtravel.com

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