Case study > Cyclescheme

Development & automation partnership for the UK’s largest Cycle to Work provider

13-year development & automation partnership for UK’s largest Cycle to Work provider increases revenues to over £58m/year.

The challenge

Use technology to help Cyclescheme grow from start-up challenger brand to become the market leading Cycle to Work provider in the UK, and an award-winning cycling industry innovator.

Project overview

In early 2007, our founders started working with the challenger brand Cyclescheme, to automate back-end systems, accelerate processes, and drive innovation through a fully digital user experience. This low initial investment delivered instant ROI and increased signups by over 20,000. In 2008 we implemented the UK’s first paperless hire agreement which led to certificates being delivered on the same day.

This innovation created over 35,000 more conversions. The success of these and other early digital innovations led to Cyclescheme becoming a Sunday Times Fast Track 100 Winner, to which Loft’s work – the delivery of a fully self-managed system – was noted as being key.

The collaboration had only just begun. In 2010 Cyclescheme’s owners sold the business to Grass Roots, who retained Loft as a trusted digital transformation partner, and the brand went from strength to strength. In just a few years Loft overhauled the entire architecture onto a cloud native environment, and in doing so unified consumer facing sites, which in turn led to Cyclescheme surpassing the 0.8 million certificate mark.

Following this success – and building on the existing automated technology, business logic and digital processes – Myschemes was launched in 2011; Childcarescheme and Computingscheme in 2012; and Techscheme and Phonescheme in 2015, all delivered on AWS. Through a series of rapid product test and iteration cycles, the company’s suite of products continued to grow and evolve, supporting the acquisition of Grass Roots by Blackhawk Network in late 2016..

Loft continues today as the trusted delivery partner for this flagship brand, supporting strategies to integrate, evolve and execute new products and innovations for the group.

In their words

“Loft’s ability to consistently deliver excellent and innovative solutions at speed, together with their understanding of how to use digital to support the transformation of our business, makes them a fundamental strategic partner in Cyclescheme’s outstanding growth.”

— Laurence Boon, Product Manager, Cyclescheme

In numbers

  • £58 million annual revenues
  • 850,000 high value conversions

Learn more

Learn more about Cyclescheme at

Replacing and digitising legacy systems, data migration, and creating a robust, future-ready digital platform.

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Replacing and digitising legacy systems, data migration and creating a robust, AI-ready digital platform.

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