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About us

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About us

A technology partner to our clients since 2007

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Who we are

Since opening our doors in 2007, Loft has established its reputation as an award-winning digital consultancy and application developer.

Headquartered in London, we design, build and manage complex digital systems for our clients and advise them on their tech and data strategies.

To many clients we act as an extension to their internal teams, ready to provide our software engineering, creativity, experience and strategic insight.

It’s a partnership that delivers groundbreaking digital products, and today our systems connect millions of users and transact hundreds of millions in revenues for our clients annually.

From start-ups to global organisations, Loft helps companies become technology leaders in their categories.

Learn about what we do
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Who we work with

We bring our passion and expertise to impactful, mission-led organisations of any size, any level of digital maturity, and in many different sectors around in the world.

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Our leadership team

Experienced technology leaders with deep expertise in their fields

Loft – team members (feature view !)
Loft – team member (feature view)

Nick Nettleton

CEO and Founder

With over 25 years experience in digital and 35 years experience in application design and development, Nick founded Loft in 2007 as a full service digital technology consultancy working with clients large and small.

Today, products developed by Loft lead in their respective fields, transacting hundreds of millions in annual revenues for clients. Nick is also the project lead on the HDRUK- and Innovate UK-funded MyEyeSite collaboration with UCL and Moorfields Eye Hospital, and has a keen interest in collaborating with startups such as Freedom Row to develop new digital products that combine a strong social and commercial purpose. First Class BA(hons) Durham University.

Loft – team member (feature view)

Rimvydas Zilinskas

Lead Engineer

As senior engineer Rimvydas has been responsible for leading the day to day backend development of major applications within Loft, including a number of high-value global platforms as well as smaller SME R&D projects. He is an AWS Certified SysOps Administrator – Associate. MSc, Computing for the Financial Services, Birkbeck, University of London, and BSc-equivalent in Informatics, Computer Networks, 90%, Kaunas University of Technology, Lithuania.

Loft – team member (feature view)

Sam Scarles

Lead Frontend and Mobile

As frontend engineer and designer, Sam leads the creation of all user interface work across Loft, and is also the technical lead within Loft for MyEyeSite and a number of other SME R&D projects.

As MyEyeSite lead he has driven the conception, design, planning and successful execution of the Innovate UK funded phase 2. He is responsible for implementation of frontend standards across Loft based on Angular, TypeScript and Material Design, building the business frontend capabilities, and overseeing frontend execution on all company output. First Class BSc(hons) Multimedia Computing, Manchester Metropolitan University.

Loft – team member (feature view)

Connor Law

Frontend/UX Developer

Connor has been working as a frontend and UX developer at Loft for 3 years, with a prior 2 years experience working in digital marketing and advertising at the UK’s largest publisher. He leads Loft’s design and interface development for our cycling partners, working across various platforms and projects, allowing him to develop expertise using Angular, TypeScript and Adobe Suite.

A passionate techy who loves nothing more than designing and building beautiful user interfaces, as well as providing seamless and innovative web experiences, Connor’s on hand to collaborate on and provide solutions for your digital interface.

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Our mission

We love creating and working with exceptional digital technology that has the power to transform our world, and we bring that passion to every project we work on.

Loft focuses on projects and working models that empower, accelerate and increase access, connecting people, information and systems around the world in new and game-changing ways.

For us, digital technology is the key driver of human progress – improving business, society, individual lives and civilisation itself.

In short, our mission is to use technology to make the world a better place.

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Our values

To fulfil our mission, Loft is guided by the following values


It’s what we love and it’s what we’re good at. Loft’s forward-thinking, digital first approach – with a focus on innovation and creativity – is at the heart of our company culture.


Open and honest communication is part of the Loft way of doing things. We build long-term relationships with our clients, working with them to build applications that change people’s lives.


Our company culture thrives on diversity, inclusion and teamwork. We work side-by-side with our clients to develop the best solutions for them and their users.


Too often ambitious projects become mired in their own complexity and never complete. Loft’s agile approach cuts through all that – rapid implementation that delivers a competitive edge and long-term value.

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We’re proud that over the years, our work and clients have received many accolades – here are just a few of our favourites.


Innovate UK funding awards 2020
HDRUK Sprint Exemplar award 2019
Drum Independent Agencies Census
RAR Digital Strategy Finalist


Sunday Times Fast Track 100 Winner
Smarta 100 Winner
BikeBiz Best Retail Awards 2021, 2013, 2014


IoO Public and Patient Involvement & Engagement Award 2021
Poster at ARVO 2021 conference

Grant Thornton

RAD Best Campaign Winner

Loft – Testimonial carousel (sector: all)
  • Loft Digital has worked on our Cyclescheme products since 2007. They are delightful to work with and the quality of service provided by Loft has been a key factor in Cyclescheme’s success. Their agile, iterative approach and the close cooperation between their team and ours has allowed excellent strategic support and fast delivery of new features to minimise risk and maximise ROI. I would absolutely recommend their services.

    Harmeet Chhabra

    Senior Director, Engineering, Blackhawk Network

  • We worked with Loft not only because they understand our systems and our business, but because of their track record of innovation … Everything was achieved on time and on budget, with very easy collaboration between Loft and our internal teams. You couldn’t ask for more.

    Woody Sabran

    Senior Manager, Cyclescheme

  • Loft has been an amazing technology partner for us. They quickly understood our business vision, and have worked closely with us to build technology that meets the requirements of patients and healthcare providers in the femtech space. A fantastic collaboration – couldn’t have done it without them.

    Abi Hannah

    CEO and Co-founder, Aura Fertility

  • Following the launch of our new brand last year it was vital that we redeveloped our site to ensure that it meets all our brand values – uncorporate, positive and direct. Loft has done just that and at the same time helped us to bring our work alive so we can get more people involved in our mission to end homelessness.

    Phil Power

    Head of Communications, Crisis

  • Future has been working with Loft on some of our biggest campaigns and they have never failed to deliver on what was required. They are always looking to push the creative boundaries resulting in some very effective campaigns. It is a real pleasure working with them.

    Kurt Edwards

    Digital Commercial Director, Future Plc

  • Working with Loft is transforming our ability to engage with patients around data, and empower them to think of their data as an asset that they can take control of, to improve their clinical care and the opportunities for research into their disorder.

    Professor Andrew Webster

    Chair of Molecular Ophthalmology, UCL, and Consultant Ophthalmologist, Moorfields Eye Hospital

  • Loft’s ability to consistently deliver excellent and innovative solutions at speed, together with their understanding of how to use digital to support the transformation of our business, makes them a fundamental strategic partner in Cyclescheme’s outstanding growth.

    Laurence Boon

    Product Manager, Cyclescheme

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