Cycling & Active Travel
Digital technology specialists in cycling
Loft is the UK’s only digital consultancy with specialist expertise in the cycling industry.
Over 16 years building technology for the cycling industry
Loft is the only digital consultancy and developer that specialises in supporting the UK’s cycling industry. Our expertise has helped the country become a technology leader in active travel.
Collaborating with brands, retailers, start-ups and tech firms, software providers, industry bodies, insurance, government, and more, Loft delivers exceptional customer experiences and more efficient operations for both individual client businesses and the industry as a whole.
Loft has played a role in moving hundreds of thousands of people out of their cars and onto their bikes. Working with a range of clients of all shapes and sizes, we’ve built up unparalleled knowledge of the industry, its systems, data challenges and opportunities.
Who We Work With
Cycling industry trailblazers
From start-ups through to the biggest brands, and from industry bodies to government initiatives, Loft has worked with clients across the cycling industry since 2007.
Developing industry-leading platforms in UK cycling
Read more: Cyclescheme: building an industry leader
Loft built the platform that helped this startup become the UK’s largest Cycle to Work provider.
Read more: City Bike Hire: bike rental as an employee benefit
We developed a platform integrating Cyclescheme with Santander Cycles and Brompton.
News & Insights
Latest updates on our work in cycling
Latest edition of our newsletter, Notes from the forefront of digital engineering, guest illustrated by DALL·E 3. Hello there, It’s a while since we’ve updated, as we’ve been busy on…
Hitting 2030 net zero targets will depend on a glut of new digital platforms, products and services to grow cycling.
Loft is helping the Bicycle Association take its UK Cycling Market Data Service to the next level.
What We Do
Loft is a technology partner to leadership and technology teams across the cycling industry
Consulting & Design
We provide expert guidance on digital strategy, helping you align your technology investments with your business goals and maximise your return on investment.
- Technology strategy
- Project and programme delivery
- Platform design and scoping
- Virtual CTO
We design, develop and launch innovative digital products and platforms that meet the evolving needs of your users and drive business growth.
- Technical design
- Platform development
- Mobile app development
- Cloud migration and integration
Data & Automation
We integrate and automate systems to reduce costs and enhance scalability, while enabling our clients to make informed decisions based on data and optimise their business operations.
- Systems integration and automation
- Data architecture and engineering
- Data lakes and warehouses