Loft is the only digital consultancy and developer that specialises in supporting the UK’s cycling industry. Our expertise has helped the country become a technology leader in active travel.
Collaborating with brands, retailers, start-ups and tech firms, software providers, industry bodies, insurance, government, and more, Loft delivers exceptional customer experiences and more efficient operations for both individual client businesses and the industry as a whole.
Loft has played a role in moving hundreds of thousands of people out of their cars and onto their bikes. Working with a range of clients of all shapes and sizes, we’ve built up unparalleled knowledge of the industry, its systems, data challenges and opportunities.
What we do
Loft is a technology partner to leadership and technology teams across the cycling industry
Technology leadership
We support leadership teams in the cycling industry with technology strategy, decision making and delivery of complex programmes.
Apps & platforms
The most innovative companies in cycling rely on Loft for modern, scalable, integrated digital products and services, which are transforming the industry.
Data
Loft is partnering with key industry organisations to develop systems that provide data and insight across the entire UK cycling sector.
Who we work with
From start-ups through to the biggest brands, and from industry bodies to government initiatives, Loft has worked with clients across the cycling industry for over 15 years.
We’ve also worked in partnership with Specialized, Trek, Raleigh, Brompton, Halfords, Love to Ride, BikeRegister, CycleGuard, bikmo and many more.
Our track record
Development & automation for the UK’s largest Cycle to Work provider
Loft has worked with Cyclescheme for over 15 years, developing its initial platform, helping the company grow and evolve through technology and migrating its systems to the cloud.
Bike rental as an employee benefit
Loft worked with Cyclescheme to enable workers throughout the UK to hire bikes as and when they need them, tax free
Loft’s ability to consistently deliver excellent and innovative solutions at speed, together with their understanding of how to use digital to support the transformation of our business, makes them a fundamental strategic partner in Cyclescheme’s outstanding growth.
Laurence Boon
Product Manager, Cyclescheme
Our experts
Meet our experienced team of technology leaders with deep expertise in cycle tech…
Nick Nettleton
CEO and founder
With over 15 years of experience working with organisations across the UK cycling industry, Nick advises senior leadership teams, providing insight, knowledge and expertise to help drive technology strategy and decision making.
George Proctor
Lead engineer
George has designed, developed and managed high-growth systems for cycling industry clients for over a decade – most notably for Cyclescheme. His expertise spans infrastructure, backend systems, data, security and operations.
Connor Law
Frontend/UX developer
Connor leads the design and implementation of attractive, usable interfaces for consumers and business users in the cycling industry, working closely with clients and users to understand their challenges and deliver intuitive solutions.
Join our cycling tech community
Loft has set up a new Linkedin community for tech professionals in the cycling industry. It’s a place where you can ask questions, share ideas and find out about what’s going on in the space.
In due course we plan to hold events to help increase knowledge about how technology can help cycling brands, retailers and organisations meet their objectives.
Join the community here.
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Loft’s ability to consistently deliver excellent and innovative solutions at speed, together with their understanding of how to use digital to support the transformation of our business, makes them a fundamental strategic partner in Cyclescheme’s…
