Cycling & Active Travel

Digital technology specialists in cycling

Loft is the UK’s only digital consultancy with specialist expertise in the cycling industry.

Over 16 years building technology for the cycling industry

Loft is the only digital consultancy and developer that specialises in supporting the UK鈥檚 cycling industry. Our expertise has helped the country become a technology leader in active travel.

Collaborating with brands, retailers, start-ups and tech firms, software providers, industry bodies, insurance, government, and more, Loft delivers exceptional customer experiences and more efficient operations for both individual client businesses and the industry as a whole.

Loft has played a role in moving hundreds of thousands of people out of their cars and onto their bikes. Working with a range of clients of all shapes and sizes, we鈥檝e built up unparalleled knowledge of the industry, its systems, data challenges and opportunities.

Cycling industry trailblazers

From start-ups through to the biggest brands, and from industry bodies to government initiatives, Loft has worked with clients across the cycling industry since 2007.

Cyclescheme logo
Bicycle Association logo

We鈥檝e also worked in partnership with Specialized, Trek, Raleigh, Brompton, Halfords, BikeRegister, CycleGuard, bikmo and many more.

Developing industry-leading platforms in UK cycling

Latest updates on our work in cycling

Loft is a technology partner to leadership and technology teams across the cycling industry

Consulting & Design

We provide expert guidance on digital strategy, helping you align your technology investments with your business goals and maximise your return on investment.

  • Technology strategy
  • Project and programme delivery
  • Platform design and scoping
  • Virtual CTO

Digital Engineering

We design, develop and launch innovative digital products and platforms that meet the evolving needs of your users and drive business growth.

  • Technical design
  • Platform development
  • Mobile app development
  • Cloud migration and integration
  • Support

Data & Automation

We integrate and automate systems to reduce costs and enhance scalability, while enabling our clients to make informed decisions based on data and optimise their business operations.

  • Systems integration and automation
  • Data architecture and engineering
  • Data lakes and warehouses
  • Dashboards