Skip to content
News

A new look for Loft

Like many companies, lockdown gave us an opportunity to recalibrate and refresh our company strategy, including the Loft brand. A few weeks ago, we soft launched the new Loft logo and we’d love to know what you think.

The most obvious change is that our red dot has gone and the logotype has moved to sit aside our new circular mark, constructed from geometric forms in four pairs of complementary colours. Complex yet organised, layered and flexible, dynamic and collaborative – it has been designed to represent what we do, our values and our roadmap going forwards.

“We wanted it to tie in to the core brand and any products we might develop,” explains Loft’s UX lead Sam Scarles. “I worked through a number of ideas that would work for Loft as a whole, but could also be adapted for sub brands and products.”

Loft is currently developing an innovative new platform for the digital health sector, modular applications that will extend its functionality for specific markets, as well as bespoke technologies for a range of other industries such as sustainable transport and finance.

Watch for more news on our new direction, coming soon…

Share

1 min read

Topics

Loft - Related posts

More news

Loft - Post grid item

Big data boost for the UK cycling industry

Loft is helping the Bicycle Association take its UK Cycling Market Data Service to the next level. Working on a consultancy basis with the BA and Sports Marketing Surveys, Loft is providing advice and insight…

Read more

Loft - Post grid item

Loft joins Vantage to support digital health startups

Loft CEO Nick Nettleton is working with the tech startup accelerator Vantage on a new series of workshops tailored for company founders in the digital health space. The inaugural MedTech Growth Series will take place…

Read more

Loft - Post grid item

MyEyeSite academic paper published

A research paper focusing on the MyEyeSite project has been published in the UK, which helps demonstrate how technology can be used to benefit patients, improve treatment and advance medical research. Collaborating with Moorfields Eye…

Read more

Loft - Post grid item

Boosting senior leadership diversity with Sapphire Partners

Loft has recently begun work on a new website for Sapphire Partners, a London-based executive search boutique that specialises in helping organisations find exceptional talent to enhance the capability and diversity of their boards and…

Read more

Learn more about our news

Take the next step with Loft

Learn how Loft can help solve your most challenging technology objectives.

Talk to an expert