
Campaign site for Canada Life’s technical expertise services – aimed at financial advisers.
We have just launched a new site for Canada Life to promote their ican brand, which offers technical expertise in complex areas of financial planning for financial advisers.
The service is so valuable it barely needs to be sold, so the objectives of the site are to engage advisers with the idea, introduce them to some of Canada Life’s leading experts, and provide a range of supporting material. This includes a quarterly magazine published online with Ceros, ‘tech-cast’ presentations and videos streamed with Brainshark, and a wealth of PDFs and other downloads.
We created the site in partnership with our friends at King & Tuke, who developed the ican brand and have also prepared a range of online and offline advertising to drive traffic to the site. Over the coming months we will be adding features to further boost traffic through search.
Date posted
28 November 2011Share
1 min read
More in new launches
Windows of the Soul
Pay a visit to the Windows of the Soul website – the beautiful and unique artwork on display will lift your spirits. Each work has been created by an artist with some form of visual…
Cyclescheme launches City Bike Hire
With the COVID-19 pandemic making people reluctant to use public transport, more and more Londoners are using bikes to commute. In step with this boom in cycling, Cyclescheme has launched City Bike Hire, which enables…
OFF3R, the alternative finance platform
After six months of hard work, we're thrilled to announce the launch of the brand new alternative finance platform, OFF3R. It’s been a few months since our last update - we’ve had our heads down here at Loft…
Cycle to Work day 2014
September 4th 2014 is the big day, and following the event's success in 2013 Loft is on board once again to help make this year an even bigger success. This is an all-round feel good…