“Ditch the car, tear up the bus pass and join the cycling revolution” our new campaign says.

We’ve just launched a campaign for gold-medal-winning paralympian Dame Sarah Storey and Cyclescheme, to encourage more people to cycle to work.

“Ditch the car, tear up the bus pass and join the cycling revolution.” It’s healthy, great for the environment, and good for your bank account too. The campaign has also made a healthy appearance in the media, including the front page of the Times.

Below are a few shots of the work, or you can read more about our work with Cyclescheme here.

Challenge Yourself landing page design