September 4th 2014 is the big day, and following the event’s success in 2013 Loft is on board once again to help make this year an even bigger success.

This is an all-round feel good event, designed to get more people to cycle to work and as a result, improve health, traffic levels and the environment. Last year 20,000 commuters and a few famous people pledged miles to support the cause – this was a great effort but we still need more. This year the team at Cycle to Work Day HQ are set on doubling these numbers through a massive, far reaching social media campaign that goes way beyond just trending on Twitter.

Loft are at the top of their game when it comes to large scale, socially driven events, so we couldn’t be happier to be back in the saddle again. We’ve taken the site out of the shed, given it a new lick of paint and some shiny new features to drive user interaction and help build excitement for the day.

We’ve got some exciting plans in the pipeline that will be revealed just before the day that drive further engagement and take advantage of all the great events happening in the run up to the day such as getting a free bike health check or just enjoying a breakfast provided by your employer.

Get involved, get on your bike!