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New launches relaunch

A brand new website fronting up a business-wide technology and web applications strategy.

We have just launched a brand new site for Cyclescheme, the UK’s largest provider of tax-free bikes under the government’s Cycle to Work initiative.

The project is designed to achieve a number of valuable business goals. First, to make it simpler and enjoyable for people to get a bike through Cyclescheme. Second, to communicate clearly the environmental, health and quality-of-life benefits of cycling to work, and the extent to which Cyclescheme is involved in these, by sharing data about the amount of CO2 and car journeys saved, and calories burned, by customers. And third, to engage Cyclescheme’s huge community more effectively through valuable content, opportunities to get involved, and social features.

We have been working with the company for five years, and during that time helped it to become one of the fastest growing companies in the UK, with all its revenues coming through online channels designed, built and supported by Loft.

See the site at

Date posted

1 July 2011


1 min read

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