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Homeless World Cup 2010 redesign

A brand new website with live media and social operations for a global social enterprise.

After six months of tough business strategy, planning, design and development, we have launched a brand new site for the Homeless World Cup, just in time for 2010’s international tournament in Rio. The objectives of this new launch have been wide ranging and ambitious. And so they should be: 64 nations and more than 30,000 homeless players are involved in the event every year, which in itself is immense.

At the heart of our strategy is the idea that the Homeless World Cup is built on communities, and the site is designed to drive this by integrating social media at every level, from the home page onwards. Visitors, players, partners and others can interact and share ‘stuff’ in a wide range of different ways, while individual nations have the tools to manage their own microsites within the main website.

Threaded into this theme is the need to show people that the Homeless World Cup is a year-round event having immense impact, far beyond the annual international tournament. We are working towards this by increasing the balance of content looking at the preparations leading up to the tournament, and follow-up stories in the period afterwards.

And finally, of course, the foundation needs donations to support its work. To support this, we have created a sophisticated integration with Just Giving, bringing social features from that platform directly into the Homeless World Cup website.

The fanastic creative for the site was designed by our friends over at Measure Design, while Loft worked on the strategy, user experience and technology. We’ll also be on-site in Rio again this year providing support for the huge live media operation during the tournament.

Join in at You can follow the Rio tournament from 19-26 September from the home page – and keep an eye out for our follow up reports after the event.

Homeless World Cup 2010 home page

Date posted

15 September 2010


2 min read

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