Skip to content
New launches

Homeless World Cup relaunch for Mexico 2012

New site with content, social and live broadcast strategies for this leading global social enterprise.

We have just launched a brand new site for the Homeless World Cup Mexico 2012 tournament.

Following last year’s hugely successful tournament in Paris, which attracted several hundred thousands visitors, our focus this year is fourfold: to give visitors around the world a richer, more engaging online experience with an “everything live” mantra; to tell them about the bigger picture behind the event – the 250,000 homeless people who have been involved over the years and the year-round activity of the foundation; and to thread social media seamlessly into the heart of the web strategy and technology.

The site has also be redesigned and rebuilt from the ground up to provider a stronger usability and technology framework for the long term strategy. Take a look at, and read our case study for more in-depth analysis and the results of our long term work with this amazing social enterprise.

Date posted

1 October 2012


1 min read

Loft - Related posts

More in new launches

Loft - Post grid item

Windows of the Soul

Pay a visit to the Windows of the Soul website – the beautiful and unique artwork on display will lift your spirits. Each work has been created by an artist with some form of visual…

Read more

Loft - Post grid item

Cyclescheme launches City Bike Hire

With the COVID-19 pandemic making people reluctant to use public transport, more and more Londoners are using bikes to commute. In step with this boom in cycling, Cyclescheme has launched City Bike Hire, which enables…

Read more

Loft - Post grid item

OFF3R, the alternative finance platform

After six months of hard work, we're thrilled to announce the launch of the brand new alternative finance platform, OFF3R. It’s been a few months since our last update - we’ve had our heads down here at Loft…

Read more

Loft - Post grid item

Cycle to Work day 2014

September 4th 2014 is the big day, and following the event's success in 2013 Loft is on board once again to help make this year an even bigger success. This is an all-round feel good…

Read more

Take the next step with Loft

Learn how Loft can help solve your most challenging technology objectives.

Talk to an expert