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Posts related to Cycling


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Big data boost for the UK cycling industry

Loft is helping the Bicycle Association take its UK Cycling Market Data Service to the next level. Working on a consultancy basis with the BA and Sports Marketing Surveys, Loft is providing advice and insight…

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UK cycling boom supported by Loft technology

While COVID-19 delivered a hard hit to the UK economy, the cycling industry has been booming – with a little added acceleration from Loft. With lockdowns limiting people’s leisure activities, people have turned to cycling.…

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Cyclescheme launches City Bike Hire

With the COVID-19 pandemic making people reluctant to use public transport, more and more Londoners are using bikes to commute. In step with this boom in cycling, Cyclescheme has launched City Bike Hire, which enables…

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Tech to help bike industry capitalise on booming sales opportunity

The Covid-19 pandemic has had one unexpected business success story in the UK: the local bike shop. With people in cities and towns across the country rethinking their future travel preferences to avoid public transport,…

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