Loft partners with The Rider Firm to fuel growth

Exciting news for the cycling industry! We’re thrilled to announce our partnership with The Rider Firm, one of the UK cycling industry’s most exciting and fastest growing challenger brands. This collaboration will leverage our expertise in technology and data to help The Rider Firm identify opportunities for accelerated growth and operational efficiency.

The Rider Firm, renowned for its passion for cycling and its performance brands Hunt Bike Wheels and Privateer, has experienced remarkable growth. To further amplify this momentum, The Rider Firm sought a strategic partner with deep expertise in data and digital transformation. Loft emerged as the ideal choice, with its proven track record in the cycling industry and team of highly experienced consultants.

The partnership will focus on harnessing the power of technology and data to optimise The Rider Firm’s operations, enhance scalability, reduce costs and consolidate growth, while ensuring alignment with the company’s core values and commitment to rider satisfaction.

“We are so pleased to be working with The Rider Firm and play a role in their continued success,” remarked Nick Nettleton, CEO of Loft Digital. “Their passion for cycling and commitment to innovation resonate deeply with our team, and we are excited to contribute our expertise in digital transformation to help them achieve their ambitious goals.”

“Loft Digital’s exceptional reputation and expertise in the cycling industry made them the ideal partner for us,” said Daniel Gillborn, Director of The Rider Firm. “We are confident that their insights and technical knowhow will be instrumental in propelling our growth and shaping the future of our brand.”

This partnership marks a significant milestone for both companies, solidifying their positions as leaders in the cycling industry and demonstrating their commitment to leveraging the power of technology to drive innovation and growth.

We’re excited about the journey ahead – keep an eye out for updates.
Meanwhile, to explore the exciting world of The Rider Firm, check out

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