250,000 miles pledged for Cycle to Work Day

Tens of thousands joined, including a few famous names. Trending on Twitter.

Yesterday was Cycle to Work Day, organised by our long-standing client Cyclescheme. We put up a site with a little app to promote the day and encourage commuters to pledge to bike to work. We asked each to tell us how far their ride would be, and used this to keep a tally of the event’s estimated impact.

Tens of thousands of cyclists took part, including several famous names. The event received fantastic news and TV coverage around the country, many commuters shared photos of their ride online, and #cycletoworkday was trending on Twitter in the UK.

Result? One delighted client, many happy cyclists, and a rough plan to do it bigger, better next year. Meanwhile, here’s a few great tweets from the day:

Former England cricket captain Michael Vaughan got stuck in with gusto:

Transport Minister Norman Baker joins the crowd:

Pleasantly surprised to see the event trending:

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