Skip to content
New launches

Grant Thornton’s Business Advice Challenge

Viral, user-generated video campaign with integrated social media for Grant Thornton.

Hot on the heels of our awarding-winning website for Grant Thornton’s massive annual graduate recruitment drive, we have launched a user-gen video/social media campaign to help the company engage with the smartest potential candidates online.

Visitors are invited to post a short video to Grant Thornton’s Facebook wall answering a pertinent, challenging business questions of the week. They then need to encourage their friends to Like their entry, with the most-Liked videos winning high-value prizes such as a weekend trip to the Wireless Festival in London.

Facebook automatically posts entrants’ videos to their friends’ news feeds, and when a friend Likes their entry, it is then posted on in turn to their friend’s friends’ news feeds. This creates a viral voting and awareness mechanism, enabling the campaign to reach an ever-expanding audience.

On the technical side, the campaign pivots around two simple systems integrations: one with iPadio, which massively simplifies the process of recording and posting video for entrants, and the other of course with Facebook.

gt-fb-second-place

Loft - Related posts

More in new launches

Loft - Post grid item

Windows of the Soul

Pay a visit to the Windows of the Soul website – the beautiful and unique artwork on display will lift your spirits. Each work has been created by an artist with some form of visual…

Read more

Loft - Post grid item

Cyclescheme launches City Bike Hire

With the COVID-19 pandemic making people reluctant to use public transport, more and more Londoners are using bikes to commute. In step with this boom in cycling, Cyclescheme has launched City Bike Hire, which enables…

Read more

Loft - Post grid item

OFF3R, the alternative finance platform

After six months of hard work, we're thrilled to announce the launch of the brand new alternative finance platform, OFF3R. It’s been a few months since our last update - we’ve had our heads down here at Loft…

Read more

Loft - Post grid item

Cycle to Work day 2014

September 4th 2014 is the big day, and following the event's success in 2013 Loft is on board once again to help make this year an even bigger success. This is an all-round feel good…

Read more

Take the next step with Loft

Learn how Loft can help solve your most challenging technology objectives.

Talk to an expert