Skip to content
Case studies

Homeless World Cup: 22 million content impressions

Combining sport and technology to engage 250,000 for social good.

The challenge

The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It takes place in a new global city each year – most recently Santiago. How can we make sure fans, friends, family and media around the work can take part in the action, wherever they are?


We have built – and continually re-invent – a hub site and a suite of integrated platforms to deliver a live experience of the event around the world, incl. live streaming, from start to finish, plus round-the-clock and on-demand highlights; live sports information with realtime fixtures, scores, groups and rankings, and finals weekend coverage, for circa 300 matches over 9 days.


The online distribution was over 22 million impressions throughout the event, not including TV and press coverage. Some 250,000 took actions online involving over 20,000 hours of their time.

Date posted

31 January 2015


1 min read

Loft - Related posts

More in case studies

Loft - Post grid item

Cyclescheme: 500,000 new bikes on the road

We create the technology that has helped Cyclescheme become a FastTrack 100 winner, a Smarta 100 winner, and cycling industry leader. The challenge Cyclescheme had a concept to enable independent bike stores to facilitate a…

Read more

Loft - Post grid item

Case study: Homeless World Cup

Global strategy, design, technology, digital operations: over the last six years, Loft has worked with the Homeless World Cup to deliver one of the world's great live web events every year The Homeless World Cup…

Read more

Loft - Post grid item

Case study: Future Plc

Websites for major global brand launches with integrated Facebook, Twitter and viral features for EA, Samsung, LG, TotalFilm,T3 and TechRadar - whilst working with this leading global publisher. The client Future Plc is one of…

Read more

Loft - Post grid item

Case study: Cyclescheme

End-to-end digital business strategy and technology for this Sunday Times Fast Track 100 winner. The client Cyclescheme is the UK's largest provider of bikes under the UK government's Cycle to Work initiative. It also comprises…

Read more

Take the next step with Loft

Learn how Loft can help solve your most challenging technology objectives.

Talk to an expert