Homeless World Cup: 22 million content impressions

Combining sport and technology to engage 250,000 for social good.

The challenge

The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It takes place in a new global city each year – most recently Santiago. How can we make sure fans, friends, family and media around the work can take part in the action, wherever they are?


We have built – and continually re-invent – a hub site and a suite of integrated platforms to deliver a live experience of the event around the world, incl. live streaming, from start to finish, plus round-the-clock and on-demand highlights; live sports information with realtime fixtures, scores, groups and rankings, and finals weekend coverage, for circa 300 matches over 9 days.


The online distribution was over 22 million impressions throughout the event, not including TV and press coverage. Some 250,000 took actions online involving over 20,000 hours of their time.

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