Loft wins Women in Sport pitch

Team Loft have won a pitch to work with Women in Sport to develop their digital capabilities. The charity works with bodies such as Sport England as well as private business and consumers, to make sport fairer: their aim is to change the way sport is delivered, giving women and girls the opportunity to make their mark.

Loft’s involvement comes hot on the heels of a major rebrand project: in November the charity, which was previously known as the Women’s Sport and Fitness Foundation, unveiled a new identify, including its new name, developed by global brand and design consultancy Elmwood.

We’re really looking forward to working closely with the Women in Sport team to develop some exciting new digital concepts to support their mission.

Meanwhile, you visit Women in Sport’s legacy website,


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