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Loft wins Women in Sport pitch

Team Loft have won a pitch to work with Women in Sport to develop their digital capabilities. The charity works with bodies such as Sport England as well as private business and consumers, to make…

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Homeless World Cup: 22 million content impressions

Combining sport and technology to engage 250,000 for social good. The challenge The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It…

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Case study: Homeless World Cup

Global strategy, design, technology, digital operations: over the last six years, Loft has worked with the Homeless World Cup to deliver one of the world's great live web events every year The Homeless World Cup…

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Loft at iPass 2013 Amsterdam

Quick update to say what a pleasure it was to speak at the Homeless World Cup iPass 2013 Conference in Amsterdam. The general objective of the conference was bring together leaders from national social football…

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Homeless World Cup relaunch for Mexico 2012

New site with content, social and live broadcast strategies for this leading global social enterprise. We have just launched a brand new site for the Homeless World Cup Mexico 2012 tournament. Following last year's hugely…

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Crisis Square Mile Run launch

Social campaign platform to support effective fundraising – integrated with Virgin Money. We have just lauched a new social site for Crisis' annual Square Mile Run, which will be on 7-8 June this year. The…

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Hello, Lead

We've just been appointed to work on a brand new project for LEAD, a Rockerfeller Foundation initiative to educate and inspire leaders in sustainable development worldwide. The details of our task are under wraps for the…

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British Heart Foundation campaigns

Creative ecommerce strategy and monthly email campaigns for this leading UK charity. Not so much a big launch as the development of an ongoing digital strategy: over the last few months, we have been working…

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Crisis Investors goes live

We have just launched a brand new site for the Crisis Investors campaign for social investment. Recent research by Oxford Economics shows that for every £1 donated to Crisis, through their work the charity in…

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Homeless World Cup Rio 2010: the developer’s report

Loft's Andreas Jansson (far right) headed over to the Homeless World Cup tournament in Rio this year, to help ensure the massive annual live reporting operation ran smoothly. Andreas writes... I just got back from…

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Homeless World Cup 2010 redesign

A brand new website with live media and social operations for a global social enterprise. After six months of tough business strategy, planning, design and development, we have launched a brand new site for the…

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Crisis Positive View raises £300,000

We recently launched an elegant new site for Crisis A Positive View exhibition at Somerset House, featuring photography by the Crisis Skylight photography group, Prince William and world-renowned photographer Rankin. It includes a triptych of portraits…

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New site for Crisis

Organisation-wide digital strategy, UX and design with several websites for this top charity. This month, we're as proud as punch to launch something very worthwhile: an overall digital strategy and websites for the national homeless…

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Homeless World Cup live from Melbourne

Last Thursday we waved (a temporary) goodbye to Loft Project Manager and technical wizard Woody, as he sets off for Melbourne to manage a live online reporting operation throughout the tournament. We've been busy over…

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Loft hits Copenhagen for Homeless World Cup

Pack your bags, bring your flags, get ready with your cheering gear! The Homeless World Cup 2007 starts in Copenhagen today. Loft-ite Woody Sabran will be on-site for the whole event, coordinating a massive live online…

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