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Cyclescheme: 500,000 new bikes on the road

We create the technology that has helped Cyclescheme become a FastTrack 100 winner, a Smarta 100 winner, and cycling industry leader. The challenge Cyclescheme had a concept to enable independent bike stores to facilitate a…

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Loft wins Women in Sport pitch

Team Loft have won a pitch to work with Women in Sport to develop their digital capabilities. The charity works with bodies such as Sport England as well as private business and consumers, to make…

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Homeless World Cup: 22 million content impressions

Combining sport and technology to engage 250,000 for social good. The challenge The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It…

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Cycle to Work day 2014

September 4th 2014 is the big day, and following the event's success in 2013 Loft is on board once again to help make this year an even bigger success. This is an all-round feel good…

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250,000 miles pledged for Cycle to Work Day

Tens of thousands joined, including a few famous names. Trending on Twitter. Yesterday was Cycle to Work Day, organised by our long-standing client Cyclescheme. We put up a site with a little app to promote…

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On the map: 2000 UK bike shops

Making it easier to find the right bike shop with interactive, searchable, clustered maps. We have just release a major update to the Cyclescheme website, making it much easier for customers to search almost 2000…

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#ChallengeYourself with paralympian Dame Sarah Storey

"Ditch the car, tear up the bus pass and join the cycling revolution" our new campaign says. We've just launched a campaign for gold-medal-winning paralympian Dame Sarah Storey and Cyclescheme, to encourage more people to…

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Case study: Homeless World Cup

Global strategy, design, technology, digital operations: over the last six years, Loft has worked with the Homeless World Cup to deliver one of the world's great live web events every year The Homeless World Cup…

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Case study: Cyclescheme

End-to-end digital business strategy and technology for this Sunday Times Fast Track 100 winner. The client Cyclescheme is the UK's largest provider of bikes under the UK government's Cycle to Work initiative. It also comprises…

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Homeless World Cup relaunch for Mexico 2012

New site with content, social and live broadcast strategies for this leading global social enterprise. We have just launched a brand new site for the Homeless World Cup Mexico 2012 tournament. Following last year's hugely…

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Crisis Square Mile Run launch

Social campaign platform to support effective fundraising – integrated with Virgin Money. We have just lauched a new social site for Crisis' annual Square Mile Run, which will be on 7-8 June this year. The…

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Great socks for runners, by runners

High-end ecommerce, social strategy and website for this upcoming sportswear brand. This month we are particularly excited to announce our launch of RunBreeze.com, a thoroughly modern, social, high-end ecommerce strategy and website for this upcoming…

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Welcome on board, RunBreeze

Just a quick update to say we're absolutely delighted to be working with RunBreeze, a start-up specialist running gear company based here in London. We'll be working on a brand new ecommerce site with them…

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Homeless World Cup Rio 2010: the developer’s report

Loft's Andreas Jansson (far right) headed over to the Homeless World Cup tournament in Rio this year, to help ensure the massive annual live reporting operation ran smoothly. Andreas writes... I just got back from…

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Homeless World Cup 2010 redesign

A brand new website with live media and social operations for a global social enterprise. After six months of tough business strategy, planning, design and development, we have launched a brand new site for the…

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Homeless World Cup live from Melbourne

Last Thursday we waved (a temporary) goodbye to Loft Project Manager and technical wizard Woody, as he sets off for Melbourne to manage a live online reporting operation throughout the tournament. We've been busy over…

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Loft hits Copenhagen for Homeless World Cup

Pack your bags, bring your flags, get ready with your cheering gear! The Homeless World Cup 2007 starts in Copenhagen today. Loft-ite Woody Sabran will be on-site for the whole event, coordinating a massive live online…

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